CBD Pet Wellness: Retail Positioning for Steady Sales

Today, pet parents care more for their pets than for themselves. Pets are treated as family members, which is why the pet care market is dynamically transforming. It is estimated that the global pet care market is projected to cross $358 billion by the year 2027, which gives retailers an unmatched opportunity to capitalize on this growth. 

Speaking of which, one of the most evolving pet care ranges is CBD pet products. The benefits of this range are mostly associated with natural wellness, such as joint support and anxiety relief. Nonetheless, as a retailer, if you wish to do more than just place the products on the shelf, you have to come up with the right strategies to generate consistent sales and get an edge over others in the market. 

What is the CBD Pet Wellness Trend?

Cannabidiol, or CBD, is a compound that is derived from the hemp plant. When it comes to pet wellness, this compound is beneficial for managing their stress levels, separation anxiety, inflammation, arthritis, as well as seizures. As people are getting more aware of the side effects of synthetic medications, they are shifting towards plant-based remedies, which, in turn, is creating a rise in pet CBD. 

Suggested Strategies for Consistent Sales

While people are prioritising pet CBD, they still have concerns over its safety and legality. Retailers have to educate consumers about these products and build trust in the fact that these products are created to reach the ultimate goal of pet care.

1.   Educate the Consumer 

Creating awareness about pet CBD is the key to successful CBD sales for any retailer. You have to educate the consumer, as the pet parents are already very cautious about giving supplements to their pets. Many of them are even confused about the basic differences between CBD isolate, hemp oil, broad-spectrum, or full-spectrum products. 

Key Strategies:

• Informational Signage: Use clarity in your speech and do not use difficult words, which can be confusing for the consumer. Clearly explain how  CBD works, the different types of CBD, and the potential benefits it has as a pet care product. 

• Structured Demonstration: Plan demonstration sessions or Q&A events with vets and product representatives. Consumers are inspired by experts in the field and tend to trust their word more. 

• Provide Printed Material: Give brochures to your potential customers, which can lead to connections with them at their convenience. 

When a consumer feels aware and well-informed, he is more likely to purchase CBD products and become a repeat customer. 

2.   Carefully Selected Products 

All CBD products are different and not equivalent to one another. With pet CBD, there are no gray areas with a high degree of quality and transparency. Below are some important points that should be considered when selecting the pet CBD inventory: 

• Lab Testing: Select only those brands for your stock that provide you with accessible Certificates of Analysis (COAs). Thus, potency and purity will be proved. All CBD pet care products at AHDist have COAs, do browse the collection.

• Dosage Guidelines: Stock only those products that have been clearly labelled with appropriate dosage based on the size of the pet. 

• Vet Endorsement: Brands that are associated with vets or have been studied clinically should be your top choice. 

When you are associated with reputable brands, you are more likely to build credibility, which is a positive step towards building a long-term relationship with the consumer. AHDist is a well-established brand that stands out with its premium CBD pet care products. 

3.   Make Pet CBD a Large Wellness Narrative 

Pet parents are prioritising a wellness lifestyle; hence, it should be easy to position pet CBD into the lives of their pets. Below are some merchandising ideas that retailers can use to win customers: 

• Use Endcaps: Use ‘Comforting Pet Wellness’ sections that mention CBD along with calming chews, orthopaedic beds, and joint supplements. 

• Displays: As part of your promotional campaigns, have seasonal displays to showcase your CBD products and attract new customers! 

• Cross-merchandising: Have your pet CBD treats stocked up near the grooming or training section, where the pet owners can relate to stress management. 

Having this approach will automatically position pet CBD as an important part of their wellness lifestyle, rather than pet owners thinking of it as medication. 

4.   Curate Online Channels 

For the year we are living in, every retailer should use online channels to grow sales. Nowadays, people find it convenient to engage digitally. Hence, retailers should use the opportunity and build their online presence. It will eventually boost the in-store traffic also. Some of the strategies that can be used are as follows: 

• Product description on Social Media: Post testimonials, show the real-life stories, and engage with your audience. 

• Educate through Blog posts: Make interesting posts and videos that target a certain FAQ of pet owners. 

• Offer Delivery: Give customers the option to purchase pet CBD online, and you deliver it to them on their doorstep. People love to choose convenience over anything! 

5.    Performance Monitoring and Consistency 

For any business to succeed, monitoring performance is essential. Adapt fast to the changing consumer needs and demands through: 

• Tracking Sales and getting Feedback: Keep a record of your sales and ask for customer feedback. 

• Stay up-to-date with the Regulations: Ensure that your CBD products comply with state and federal laws, which include proper labelling on the products with age restrictions and dosage. 

Conclusion

There's no denying the increasing popularity of CBD pet products in the pet wellness industry.. Through incorporating relevant strategies, retailers can secure consistent sales and returning customers. As a retailer, you not only have to stock up the product, but also educate the pet owners, create a trustworthy relationship with them, merchandise carefully, as well as be flexible enough to adapt to the changing retail environment. 

AHDist supplies trusted, lab-tested CBD pet products that help retailers meet growing customer demand in the pet wellness community.