Hemp Drinks for Retail: What Store Owners Should Know

Hemp-infused drinks are one of the most visible categories in the market, and they bring new shoppers into the store. Here is what to think about before you stock them.

Know the formats

• Cans and bottles: seltzers, teas and sodas sold as singles or cases.
• Multipacks: good for gatherings and higher basket sizes.
• On-premise formats: some brands offer kegs for bars and restaurants.

Plan your storage

Decide whether you will sell drinks cold from a cooler, shelf-stable, or both. Cold drinks sell fastest for immediate consumption, while shelf-stable stock works for take-home purchases. Keep inventory rotated so older cases move first.

Make labels easy to read

• Train staff on how the label shows cannabinoid content per can.
• Keep serving and ingredient information visible at the shelf.
• Post lab report information where customers can find it.

Watch the rules

Hemp beverages are a focus of changing federal rules, and state rules vary. Read our industry update and check with your own adviser about what you can sell where you operate.

Browse our wholesale drinks, including Southern Ease seltzers, or see the guide for convenience stores. Ready to order? Apply for a wholesale account.

Product availability and rules vary by state. Confirm what you are able to sell in your location before ordering.