Pre-Rolls by Strain Type: Indica, Sativa & Hybrid Sales Tips For Retailers

If we talk about the fastest-growing product in dispensaries and smoke shops, Pre-rolls would come top of the list. They are convenient, easily accessible, and remain consistent for the cannabis customers, whether they are new or repeat. As there are many types of strains in the cannabis market, a retailer must improve the visual presentation of the pre-roll in order to win over consumers. Therefore, as a retailer, your presentation and organizational skills are challenged, which can make or break the customer’s experience. 

For this reason, you will need to develop effective strategies to boost sales while building customer loyalty. One of the strategies should be categorizing pre-rolls by strain type: Indica, Sativa, and Hybrid. When retailers follow this regime, it empowers their staff to educate the buyers in order to make the purchasing process easier and convenient. 

Importance of Categorization in Cannabis Retail 

This is not like traditional retail; hence, one must not confuse incoming customers with difficult language and jargon. Any customer walking into your store should be able to find the desired pre-roll they are looking for while exploring. If you have organized shelves, this should not be hard. If customers find chaotic shelves, they are most likely to stop right there and will not walk further in your store; therefore, you lose a potential customer. 

Carefully categorizing pre-rolls by strain type will:

• Help in decision-making: Customers will easily find what they are looking for and are most likely to come back again. 

• Aid in building trust: Empowered customers feel confident while shopping at a place where there is clarity.

• Improvise the browsing flow: When the store is organized by strain types, a natural path is created for the customers to explore and purchase. 

• Boost sales: An organized display is appealing, leads to customer engagement as well as proper exploration of the product, which later leads to add-on shopping! 

Depth of the Three Strain Categories 

Understanding these three main strain categories is essential before figuring out the strategies to improve sales. Indica, Sativa, and Hybrid are the primary terms for customers when they want to purchase pre-rolls. 

1.   Indica - "Relax and Unwind"

Indica strains mainly provide body relaxation, stress relief, and improved sleep. Because of these benefits, indica pre-rolls are typically purchased for nighttime use when people like to unwind their day and to calm the stress and anxiety it brings. 

If you are looking to find Indica pre-rolls at wholesale price, check out AHDist’s premium range of THCA-infused pre-rolls.

2.   Sativa - "Energize and Uplift"

Sativa strains are associated with boosting and energizing a person. These pre-rolls are taken in the daytime when a person wants the energy for social gatherings, exercise, or any other work that requires creativity. The best lab-tested THCP-infused Sativa pre-rolls are available at AHDist, which can be purchased in bulk.

3.   Hybrid - "The Balanced Experience"

As the name indicates, Hybrids are a combination of Indica and Sativa, providing a balanced mix of effects. Some people opt for a hybrid strain for its flexibility, while others choose it when they are indecisive between Indica and Sativa. 

Browse THCA Flower pre-rolls on AHDist; they are worthy of display. 

How to Effectively Categorise Your Display? 

1.   Organise Display by Strain type  

An effective pre-roll categorisation begins with visual merchandising: 

• Allot dedicated shelves for Indica, Sativa, and Hybrid pre-rolls. Ensure that every shelf is marked with readable signage. 
• Color-code the shelves so that they are easily differentiated. For example, you can use blue or black for Indica, red or orange for Sativa, and green or yellow for Hybrid. 
• Arranging each category price-wise will make it easier for the customers to find pre-rolls within their budget. 

2.   Educate the customer with simple language 

As a retailer, you will find customers walking into your store who do not understand the cannabis terminology. Therefore, simple words should be used when trying to educate the customer and build trust and loyalty. 

Add a short description under each category of pre-rolls: 

•  Indica - Unwind your day and have a relaxed sleep
•  Sativa - Rewind energy and focus throughout the day
•  Hybrid - A balanced mix 

Encourage staff training so that they can confidently educate and guide the customer:

• Train them to engage the customer with questions like, ‘Are you looking for something to use at night to relax or for the day to feel energized?’ 
• Using relevant analogies like, ‘Sativa is as boosting as morning coffee.’

Incorporate brochures as take-home materials for them so that they can read and get the information they need. This will bring the customer back to your store and purchase from you, hence building a bond of understanding and loyalty. 

3.   Upscale through Cross-selling Opportunities 

Another benefit of categorization is that retailers can start cross-selling and up-selling. 

• Introduce Bundle deals, such as a pack of 3, one from each strain type, for a customer who likes to incorporate all the types of pre-rolls in his routine. 
• Address terpene similarities for the buyers who are unsure of the flavour. Train the staff to be capable enough to recommend similar products in the same terpene family. 
• Come up with a mix-and-match offer where the customer can select and make their 3-pack bundle from any of the strain categories. Customers might be open to trying something new, and you will be able to secure more sales. 

4.   Back your categories with Technology 

Enhancing your in-store categorization with digital solutions is most likely to be a very good step for you to take. 

• Make Menu boards and have them displayed digitally to make browsing faster and effective. 
• Using POS tags and flagging every pre-roll by strain type will create hype among the customers. 
• Aligning your E-commerce presence with your in-store layout helps strengthen your identity as a brand. 

Final Thoughts 

Cannabis retail is growing, so customers prefer retailers who can educate them, explain things clearly, and simplify shopping for them. By simply categorising the pre-rolls by strain types, you can create an elevated shopping experience for the customers, which in turn drives more sales consistently. 

In the long run, with effective strategies, your dispensary or smoke shop will not just be selling pre-rolls, but you will also be creating a community that is built on trust, loyalty, and a good brand image of making the cannabis shopping experience worthwhile.