Simply stocking a great range of products is insufficient to ensure success in the cannabis retail industry. Savvy businesses are finding that increasing sales and customer happiness depends on moving beyond single SKU purchases and utilizing the power of multipack and variety bundles.
For wholesale partners of AHDist, understanding and implementing this approach can significantly boost your average order value (AOV) and help you clear inventory faster. Here's how offering deals and bundles to your customers can enable you to increase sales and upsell inventory.
The Psychology of the Purchase: Why Bundles Sell Faster
Multi-pack and variety bundles sell quickly in the hemp wholesale market because they tap into strong psychological factors that influence how customers buy.
1. Perceived Value and Savings
People often think bundles are a much better deal than buying individual products, even if the real savings are small. This happens because the higher price of individual items acts as an “anchor,” making the bundle price look like a big bargain.
It creates the feeling of “getting more for less,” which is a powerful motivator. Research shows that price anchoring can make people see up to 32% more value, and bundling can increase how much first-time customers value and enjoy their purchase by 15–20%.
2. Decrease of Decisional Fatigue
Too many options can cause individuals to become overwhelmed and find making choices difficult. Occasionally, they could overestimate their alternatives or perhaps give up purchasing entirely.
By providing ready-made assortments of goods handpicked to go well, bundles help correct this issue. This speeds up and greatly simplifies the decision. Particularly for those who wish to try several things without investing time and effort in choosing each one themselves.
3. FOMO and Loss Aversion
Capitalizing on the fear of missing out (FOMO) and the psychological theory of loss aversion, limited-time bundle promotions effectively create a sense of urgency. People are often more driven to act to escape missing a possible discount than to get an equivalent gain, spurring quick buying decisions.
4. Gift and Convenience
Unmatched convenience is provided by multipacks since consumers may buy several related items in one transaction, hence removing the need for individual searching. This simplicity in choosing presents for holidays, birthdays, or other events is also found in giving. Packages make choosing things easier.
Beyond Discounts: Core Business Benefits for Retailers
Strategic bundling gives cannabis retailers many benefits beyond just lower prices, helping to improve the overall health of the business.
1. Raising AOV or average order value
Bundling is a direct way to increase the money earned from each customer. By offering several products together, retailers encourage customers to spend more than they would on a single item, which increases the average transaction value.
2. Effective Inventory Management
Pairing slow-moving products with popular ones in bundles is a smart way to clear out extra or stagnant inventory. This reduces storage costs, frees up valuable shelf space, and lowers the financial impact of unsold stock.
3. Promoting Product Discovery
Bundles are a good way for consumers to become familiar with new or lesser-known products. Retailers provide a low-risk opportunity for discovery by bundling these products with the ones they already know and like, therefore fostering future individual purchases of the newly experienced items.
4. Decreased Operational Expenses
When multiple items are combined into a single package, the fulfillment process becomes simpler and more efficient. This approach can lower shipping costs and reduce the labor needed for picking and packing individual units. For wholesale businesses, bundling also makes bulk orders easier to manage, leading to smoother operations and improved overall efficiency.
5. Competitive Edge
Offering unusual and carefully selected bundles can distinguish a store in a cutthroat market quite much. This approach attracts customers who give top priority to affordable, complete, and practical solutions, hence establishing the store as a pioneer in customer-centric products.
Strategic Retail Bundling: Your Blueprint for Success
As a retailer, your goal is to leverage these insights to create bundles that increase your AOV and keep your shelves moving. This is where AHDist's diverse product line becomes your greatest asset.
The most effective bundles are those that tell a story or solve a specific problem. Instead of just grouping random items, create bundles with a clear purpose. Here are some examples using AHDist products.
1. Sleep Bundle
Combine our CBN gummies with a CBN tincture and Delta 9 products. This bundle targets a specific consumer need (better sleep) and offers them a tiered approach, using gummies for a sustained effect and the tincture for a quicker onset.
2. The Relax Pack
This can include a THCA pre-roll for immediate relaxation and a disposable vape for discreet, on-the-go relief. It caters to different consumption preferences while focusing on a single mood.
3. Focus & Flow Pack
A blend of our energizing HHC or CBG products would be perfect here. Think of a CBG tincture for daytime focus paired with a disposable HHC vape for a creative boost.
4. Sampler Flight Bundle
This is a great way to introduce customers to different cannabinoid profiles. Offer a mix-and-match bundle of three different AHDist disposable vapes, say, one CBD, one Delta 8, and one HHC, at a special price. This lets customers find their perfect fit according to their requirements.
5. Edible Enthusiast Bundle
For those who love edibles, combine a pack of our popular Delta 9 gummies with CBD gummies. This encourages the customer to explore new edible formats.
Mastering Pricing and Display Strategies
Creating the bundles is only half the battle; how you price and display them determines their success.
Pricing Strategies
(I) The Discounted Bundle
This is the most common and effective method. Price the bundle at a slight discount (10-15% off) compared to the individual items. This provides the perceived value customers are looking for. For example, if a gummy pack is $25 and a tincture is $35, sell the "Sleep Bundle" for $50, saving the customer $10.
(II) Tiered Pricing
Offer a bundle at a special price and then a "buy more, save more" option. For instance, a single "Relax Pack" for $40, but two for $70. This incentivizes a larger purchase.
(III) Mix-and-Match Deals
Give customers the power to create their bundles. This boosts engagement and gives them a sense of control. For example, "Choose any 3 AHDIST Disposable Vapes for a special price."
Display Strategies
(I) Prominent Placement
Put your bundles in spots that everyone can see. Point-of-Purchase (POP) displays near the checkout are great for catching impulse buyers.
(II) Eye-Level Merchandising
Place bundles on shelves at eye level so customers notice them right away.
(III) Themed Displays
Make displays that match the bundle’s purpose. For example, use calming colors or relaxing images for the “Sleep Bundle.” For the “Relax Pack,” use visuals that show people unwinding.
(IV) Shelf Talkers and Signage
Use clear signs to show the bundle’s value. Point out the savings and benefits. For example: “Save 15%! Our Complete Sleep Solution.”
How Bundling Benefits Your Retail Business
Beyond just increasing the AOV of a single transaction, a robust bundling strategy provides several long-term benefits for your business:
1. Control of Inventory
One great strategy to move slow-moving SKUs is bundling. Combining a less well-known item with one that is a best-seller can help boost its visibility and sell more stock, freeing shelf space and capital.
2. Greater Client Loyalty
A well-planned bundle demonstrates your understanding of your customers' needs and your curation of items to assist them. This helps to establish trust and place your store as a knowledgeable, useful resource rather than only a location to purchase goods.
3. Competitive Advantage
Many dispensaries still operate on a single-SKU model. You separate your business from the rest and give a distinctive shopping experience that brings customers back by presenting innovative, value-driven bundles.
Partner with AHDIST for Bundling Success
At AHDist, we’re dedicated to providing wholesale partners with high-quality hemp products. Our premium gummies, vapes, and tinctures can be bundled to increase sales, attract more customers, and boost profits.
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