White Label Hemp Products: What to Know Before You Start

Launching your own hemp brand can be a smart way to stand out on the shelf. White label and private label programs let you sell products under your name without building a manufacturing operation. Here is what to think through first.

White label and private label in plain terms

In a white label program, a producer makes a product and you put your brand on it. A private label program usually goes a step further, with more input from you on the product and packaging. In both cases, you focus on the brand and the customer while your partner handles production.

Popular starting points

• Gummies
• Chocolates
• Pre-rolls
• Custom packaging to match your brand

Decisions to make before you start

• Product type: pick one or two formats to launch, not a full catalog.
• Brand and packaging: name, look and label design, plus any state-specific labeling you need.
• Product details: flavors, formats and the cannabinoid profile you want.
• Documentation: ask for batch-specific lab reports. See our guide to reading a COA.
• Timing and budget: plan order quantities and lead times before you commit to a launch date.

Questions to ask a partner

• What product formats and packaging options are available?
• How do design, approval and production work?
• What documentation comes with each batch?
• What are the order quantities and timelines?

Interested in custom products and packaging? See our white label and private label page or contact our team. Already know what you need? Apply for a wholesale account.

Product availability and rules vary by state. Confirm what you are able to sell in your location before ordering.