How to Choose Gummy Potencies for Your Store

Gummies come in a wide range of potencies, and the right mix depends on your customers and your state. Here is a simple way to think about building your lineup.

Per-piece potency varies widely

Across the market, per-piece potencies run from low single-digit milligrams to much higher amounts. Our own gummy lineup spans that range, from low per-piece formats designed for state rules to higher-potency options.

Match the lineup to your customers

• New and cautious shoppers: lower per-piece potencies and clear serving guidance.
• Regular shoppers: a core mid-range option they can reorder.
• Experienced shoppers: one or two higher-potency choices, kept clearly labeled.

Consider cannabinoid type

• CBD gummies are a common entry point.
• Delta 9 and Delta 8 gummies serve shoppers looking for different formats.
• Blended formulas combine more than one cannabinoid in a single gummy.

Follow your state's rules

Rules on per-piece and per-package potency vary by state, and some products are made specifically to meet them. Check what applies where you sell before you order.

Keep the shelf simple

• Limit the range to a few clear steps in potency.
• Label potency per piece and per package in plain language.
• Train staff using our label guide.

Ready to build your gummy shelf? Apply for a wholesale account.

Product availability and rules vary by state. Confirm what you are able to sell in your location before ordering.