Customers ask staff to explain labels all day long. A team that can read one confidently builds trust and avoids mistakes. Use this guide for training.

1. Serving size and servings per package

Start here. A package may hold many servings, and a serving may be less than one piece. Always check how many servings are in the package before you quote a number.

2. Cannabinoid amounts

Labels may show the amount per piece, per serving, per package, or all three. Make sure you know which one a number refers to, and never mix them when you compare two products.

3. Ingredients and allergens

Ingredient lists and allergen statements matter, especially for edibles and chocolates. Staff should be able to point to them and read them out for customers who ask.

4. Batch or lot number

The batch number connects the package to its lab report. Some packages include a QR code that links to the report. See our guide to reading a COA.

5. Warnings and age statements

Labels commonly include statements such as keeping the product away from children and pets, and age limits for purchase. Staff should know these and follow your store's age-check policy every time.

6. Storage

Storage guidance, such as keeping products cool and dry, helps protect quality. Follow it in the stockroom and on the sales floor.

A simple staff script

  • "This pack has [number] pieces, and each piece contains [amount]."
  • "Here is the ingredient list, in case of allergies."
  • "Start low and go slowly, and read the full label."

Stick to what the label says and avoid medical advice. Stocking gummies? See our gummy merchandising guide. Ready to order? Apply for a wholesale account.

Product availability and rules vary by state. Confirm what you are able to sell in your location before ordering.

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